Privacy Policy

Effective Date: August 13, 2025

This Privacy Policy explains how American Hooklift by Lizzy Motors LLC ("American Hooklift," "we," "us," or "our") collects, uses, discloses, and safeguards information about visitors and users ("you") of americanhooklift.com and any related pages or services we make available (collectively, the "Site").

By using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site. If you have questions, contact us at the details in Contact Us below.

This Policy applies to information we collect online through the Site, through forms, chat, email, phone, text/SMS, and when you interact with our ads or social media. It does not cover information collected by third‑party websites or services that we do not control (e.g., lenders, shippers, social platforms), which are governed by their own policies.

We operate in the United States and primarily serve U.S. customers.

We collect information in three ways: (a) you provide it to us, (b) we collect it automatically when you use the Site, and (c) we receive it from third parties (e.g., financing partners).

• Identifiers & Contact: name, company, email, phone, postal address, state of residence, role/title.
• Commercial & Transaction: vehicles/equipment of interest, quotes, deposits, invoices, purchase and service history.
• Financing Application Info: business and owner details you submit to request financing (e.g., EIN, SSN last four or full if you provide it, income and bank info, trade references). We are not a lender; lenders’ own disclosures also apply.
• Communications: messages, call or voicemail content, service requests, feedback, reviews, and survey responses.
• Preferences: marketing preferences and communication choices.

• Device & Usage: IP address, device type, browser type, operating system, pages viewed, referring/exit pages, timestamps, and clickstream data.
• Approximate Location: derived from IP address or general area you select.
• Cookies & Similar Tech: pixels, web beacons, SDKs to remember settings, measure Site usage, and (if enabled) deliver and measure ads. See Cookies & Tracking below.

• Financing & Payment Partners: application status, approvals/denials, funded amounts, and payment confirmations.
• Service Providers: analytics, ad platforms, security/fraud services.
• Public/Enterprise Sources: business listings, social media, industry directories.

We do not knowingly collect information from children under 13, and the Site is not directed to them.

We use information to:

• Provide & Improve the Site, products, and services, including quotes, orders, builds, delivery, and support.
• Process Financing requests by transmitting your application information to lending partners at your direction.
• Communicate with you about inquiries, orders, services, warranty matters, and account notices.
• Personalize your experience and remember your preferences.
• Marketing: send promotions or offers (you can opt out of marketing at any time).
• Analytics & Security: monitor performance, debug, detect/prevent fraud or abuse, and maintain the integrity of our systems.
• Compliance: meet legal, tax, and regulatory obligations, and enforce our Terms.

We may disclose information as follows:

• Service Providers/Processors who perform services on our behalf (hosting, analytics, payment processing, communications, customer support). They are contractually required to use the information only to provide services to us.
• Financing Partners to evaluate and process your application, at your request. Lenders’ own privacy notices govern their handling of your data.
• Business Partners involved in fulfillment (e.g., manufacturers, installers, shippers) to complete orders you request.
• Legal & Safety: to comply with laws, lawful requests, or legal process; to protect rights, property, safety, or investigate suspected illegal activity.
• Business Transfers: in connection with a merger, sale, acquisition, or reorganization.

We do not sell personal information for money. If we engage in activities that are deemed a “sale” or “sharing” for cross‑context behavioral advertising under applicable law (e.g., through certain ad cookies), We do not use or disclose sensitive personal information for purposes that require a right to limit under California law.

We use the following categories of cookies and similar technologies:

• Essential: required to operate the Site (e.g., security, session management). You cannot opt out of these.
• Analytics: help us understand Site usage and improve performance.
• Advertising (if enabled): help deliver or measure ads and prevent ad fraud.

You can manage cookies via your browser settings and (if implemented) our cookie banner or preferences center. We will honor GPC and similar browser‑based opt‑out signals for sales/sharing where required.

Depending on your location, you may have the following rights over your personal information:

• Access/Know what categories and specific pieces of personal information we collected about you.
• Delete personal information, subject to legal exceptions.
• Correct inaccurate personal information.
• Opt Out of targeted advertising, certain profiling, or any “sale” or “sharing” of personal information.
• Limit the use/disclosure of sensitive personal information (not currently used in a way that triggers this right).
• Appeal a decision if we decline your request (VA/CO/CT).

To exercise rights, contact us using the details in Contact Us. We may need to verify your identity (and your authority, if you use an authorized agent). We will not discriminate against you for exercising your rights.

We collect the following categories: identifiers; commercial information; internet/network activity; approximate geolocation; professional information; inferences (limited—e.g., likely equipment interests). We collect them for the purposes described above and retain them as described in Data Retention. We do not sell personal information for money and do not share personal information for cross‑context behavioral advertising at this time. If that changes, we will update this Policy and provide opt‑out mechanisms.

Nevada - We do not sell “covered information” as defined under Nevada law. Nevada residents may still submit sale‑opt‑out requests using the contact details below.

We implement reasonable technical and organizational measures designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain personal information for as long as needed to fulfill the purposes described above, including to meet legal, accounting, or reporting requirements. Typical retention periods include:

• Order, build, and service records: up to 7 years after the transaction.
• Basic account/contact info: for the life of your relationship with us and a reasonable period afterward.
• Financing application data: generally up to 7 years, or as required by our agreements with lenders.
• Analytics logs: typically 12–24 months.
• Marketing preferences: until you opt out or request deletion.

We may retain aggregated, de‑identified, or anonymized information longer.

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has provided personal information, please contact us so we can delete it. Users aged 13–15 may have additional opt‑in rights for certain data uses under California law.

We are not a financial institution. However, when you submit a financing application, we collect non‑public personal information you provide and share it only with lenders and service providers to process your request, prevent fraud, and comply with law. Lenders’ own GLBA privacy notices apply to their handling of your data.

We are based in the United States. If you access the Site from outside the U.S., you understand that your information may be transferred to, stored, and processed in the U.S. and other countries where privacy laws may differ from those in your country.

We may update this Policy from time to time. When we do, we will revise the Effective Date above and post the updated version. Your continued use of the Site after an update means you accept the revised Policy.

American Hooklift by Lizzy Motors LLC
Business Address: 3411 Pageland Highway, Monroe, North Carolina 28112
Phone: (980) 382‑7325
Email: lizzymotors1@gmail.com

You may also exercise privacy rights by calling or emailing us and stating: (1) what right you want to exercise, (2) your full name and contact details, and (3) any relevant transaction dates or order numbers to help us verify your request.

By providing your phone number or email and opting in, you agree to receive marketing messages; message frequency varies; message/data rates may apply. Reply STOP to opt out of texts; HELP for help. Consenting is not a condition of purchase. Carriers are not liable for delayed or undelivered messages.